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Market Basket Analysis
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Salesmatrix v4 
Smarter Business Intelligence

 

As a result of the innovative Market basket analysis routines there is now even more Opportunity Analysis available within Salesmatrix. One form of this comes in two new reports:
  • A "Product Opportunity report" that says "If 60% of the people who bought Product A purchased Product B at the same time, who are the customers who have purchased [substantial quantities of] Product A, but have never purchased Product B?
  • In reverse, Salesmatrix can produce a "Customer Opportunity report" that answers (among other opportunity scenarios) "Has this customer purchased any products without having purchased products which have a significant "market basket" link?

Is this not real Business intelligence made simple?

See other features of Salesmatrix v4:

 

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