Products
Salesmatrix - Case Study
Calendar Cheese
Company
"The 'Calendar Cheese' name was inspired by the Aboriginal
custom of using the flowering of particular 'calendar trees' to mark the
changing of the seasons. The flowers indicated the best time of the year
for certain bush tucker.
"Quite simply, it's the best money
we've
spent to improve our business."
Both our customer base and product range have grown substantially in
recent years with the majority of our business coming from restaurants
around Australia. Stock turns over about 40 times a year and the company
manages its own distribution systems.
We recognised the need for better analysis of the sales side of our
business some time ago and conducted a search for suitable software, but
couldn't find the right product. We even employed a person to write
specific programs to try and generate reports on our sales performance,
although they lacked the depth we needed to be genuinely useful. We were
introduced to Salesmatrix shortly after this process and were delighted
to find a product that matched our needs so perfectly. It was the
missing link in the management of our business, allowing us to harness
the power of our sales data and use it to build a more efficient,
profitable and better business.
The speed, simplicity and flexibility of the product were very
productive. We've also customised Salesmatrix to provide a continuous
flow of data analysis that is accurate and up to date.
Our financial controller, operations manager and sales teams use
Salesmatrix to analyse our sales results. This allows us to identify
issues like: the performance of salesperson A compared with salesperson
B; product A versus product B; margins achieved on each product; and
sales patterns per customer. We can also analyse data by customer and
combine pricing, margins, and volumes in real and 'what if' scenarios to
work out the best approach for our business.
We share Salesmatrix data with our employees and use it to
analyse all facets of the sales process with instant results. This helps
our sales force to make better decisions in the sales process. We also
use Salesmatrix as a communication tool between management and our sales
team to provide feedback on performance.
Our expectation was that the product would be a data mining/business
intelligence software application, which would allow us to go 'behind'
the figures and understand more about how each transaction affected our
business. It has delivered on those expectations-and more.
Implementation of the software was smooth and seamless.
Salesmatrix easily integrated with our accounting package and is simple
to use. We often use Salesmatrix as a forecasting tool with customers
before indent ordering, where we share printed reports and previous
sales analysis to ensure both Calendar Cheese and the customer are
getting a fair deal.
Salesmatrix has also been very helpful in managing our client base
and our business to ensure we know who our best customers are and that
we are taking good care of them. The product has delivered better
business intelligence than we have ever previously had and it has helped
us to achieve profitable sales strategies. It's given our small business
the power that only big businesses have traditionally had through teams
of accounting and financial analysts-but without the big
overheads.
Quite simply, it's the best money we've ever spent to improve our
business"
Sam Hurst Director, Calendar Cheese
Ph: 03 9646 1971
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